Studio & Team
Founder, Creative Director
& Vision Lead
Aurélie Peters
Aurélie Peters is the founder of AdGrafics Design Studio.
With over 16 years of experience, she leads the creative vision, strategic direction and overall development of each project.
Her role extends beyond design itself. She brings together ideas, people and disciplines to transform complex concepts into clear, meaningful, and visually engaging experiences.
Whether working on editorial publications, visual communication, landscape design, educational projects, or place-making concepts, her focus remains the same: creating coherent visions that people can understand, connect with, and bring to life.
Aurélie oversees creative direction, project strategy, concept development, content creation, storytelling, visual identity, and quality control.
She also coordinates the multidisciplinary teams assembled around each project, ensuring that every contribution serves the broader vision.
For her, graphic design, landscape design, illustration, writing, and education are not separate professions but different expressions of the same purpose: helping people understand the world, discover possibilities and reconnect with what truly matters.
Senior Graphic Designer
& Editorial Production Lead
Mathilde Dufour
Mathilde Dufour is an experienced graphic designer specialising in editorial design, publication production and visual implementation.
Working alongside Aurélie for many years, she transforms concepts and creative directions into structured, polished and highly functional deliverables. Her expertise lies in designing complex reports, books, publications and communication materials that remain elegant, accessible and easy to navigate.
Mathilde is responsible for layout design, editorial production, document structuring, visual consistency and production follow-up.
Her meticulous attention to detail ensures that each project is delivered with clarity, precision and professionalism.
Together, Aurélie and Mathilde combine strategic thinking and creative vision with rigorous implementation, forming a complementary partnership that bridges ideas and execution.
Experts
Garden implementation
Every landscape we design is meant to be experienced, not just imagined.
For the implementation of our projects, AdGrafics partners with Greenhouse Giardini, based in Santo Stefano al Mare. Their local expertise in Mediterranean planting and garden construction allows us to bring our concepts to life with the same level of care, craftsmanship, and ecological sensitivity that guides the design process.
Experts
Bespoke murals
Every mural begins as an original hand-drawn concept, created by Aurélie Peters or Mathilde, ensuring each project has its own artistic identity and responds to the spirit of the place.
For large-scale or highly specialised commissions, AdGrafics collaborates with a curated network of internationally recognised mural artists. Through our creative network of more than 30 Belgian artists, we are able to assemble the right artistic expertise for each project, from botanical illustrations and trompe-l'œil to contemporary murals and immersive art installations. We oversee the entire creative direction to ensure every artwork remains coherent with the overall landscape and brand concept.
Experts
Our Collaborative Network
Every project is unique. Depending on its scope and objectives, we assemble a tailored team of trusted specialists.
Our network includes illustrators, translators, web developers, photographers, architects, surveyors, landscape contractors, gardeners, real estate professionals, content creators and communication experts.
This flexible and collaborative approach allows us to combine the right expertise for each challenge while maintaining a unified vision, a single point of contact and a consistent level of quality throughout the entire process.
Together, we help organisations, communities and individuals transform ideas into meaningful projects that are both beautiful and purposeful.
Our Mission
AdGrafics Design Studio is a multidisciplinary design studio working across visual communication,
editorial design, landscape architecture, education, and place-making.
For more than 16 years, we have collaborated with European institutions, NGOs, public bodies and private initiatives, helping transform complex ideas into meaningful experiences, visual systems and environments.
At the heart of the studio lies a simple belief:
design is not about decoration. It is about creating understanding.
Whether through a publication, a landscape, an educational programme, a workshop, a visual identity
or a regenerative masterplan, our role is to reveal connections, simplify complexity and help people see new possibilities.
The studio was founded by Aurélie Peters, a creative director, designer, writer, and landscape artist
whose work naturally evolved beyond the traditional boundaries of a single discipline.
After years of designing reports, publications and communication tools for organisations working on sustainability, biodiversity, climate adaptation and social innovation, she became increasingly drawn to the landscapes and living systems behind these stories. Her travels across Europe, the Mediterranean and beyond led her to study ecological landscape design, regenerative practices and the relationship between people, place and nature.
Rather than seeing graphic design, landscape design, writing, illustration, and education as separate professions,
she views them as different expressions of the same creative practice:
helping people understand the world
and imagine a more meaningful way of inhabiting it.
This philosophy shapes the studio today.
We embrace the fluid transfer of knowledge between disciplines, where ideas move freely from books to gardens,
from data to stories, from strategy to experience.
We believe that creativity thrives at the intersection of fields rather than within their boundaries.
Over the years, Aurélie has built a trusted network of designers, landscape professionals, architects, writers, gardeners, educators, translators, developers, and specialists from diverse backgrounds.
Together, they form a collaborative ecosystem capable of bringing ambitious ideas to life.
What unites every project is not a specific medium, but a vision.
A vision that seeks to reconnect people with beauty, understanding, and the living world.
A vision that translates complexity into clarity.
A vision that helps organisations, places, and communities communicate not only what they do, but why it matters.
In a world increasingly shaped by fragmentation, we believe design can become a bridge.
Between disciplines.
Between people.
Between knowledge and experience.
Between humanity and the landscapes that sustain it.
